It seems like artificial intelligence is everywhere. No longer the stuff of Ridley Scott and Stanley Kubrick flicks, AI has rapidly wormed its way into everyday news coverage and real-world business conversations. Since last April alone, the amount of published articles, blog posts and multimedia content featuring the words “AI” or “Artificial Intelligence” has more than doubled, according to Factiva.
Talk of AI often centers around life-altering technological advancements such as driverless vehicles or genomic medicine. But the ad and marketing tech industry, always willing to capitalize on a trend, has joined in with a flood of new digital ad and marketing platforms and services branded as AI-fueled technologies.
The question is whether marketing AI is the real deal, or just marketing of its own.
When Matt Zeiler finished his PhD in machine learning from New York University in 2013, the tech giants came scrambling.
While he was graduating, the young artificial intelligence researcher won the ImageNet competition, which pits teams against each other for who can get the best image recognition. His team beats outs giants like Google. His teammate, the NYU Professor Rob Fergus, was quickly picked up by Facebook, and the tech giants were hungry for Zeiler too. Google, where Zeiler had previously interned, offered him a position, but so did Microsoft, Apple and Facebook. A bidding war started.
The co-founder of DeepMind explains how AI will help us make unimaginable leaps in understanding the world